Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

October 25, 2013, 9:01 am

Why We Created a Startup with Two 22-Year-Olds

Originally posted on the Huffington Post.

I’ve been working in trendspotting, advertising and PR for about as many years as my new business associates have been walking the earth, and I couldn’t be more excited about working with them.

As the CEO of Havas PR and a veteran of other big agencies, including JWT … [continue reading... ]

September 9, 2013, 9:30 pm

How Can a Brand Grow Up? (See: Miley Cyrus)

Originally posted on Forbes.com.

The performance from Miley Cyrus at MTV’s Video Music Awards not only quickly lit up the social Web but also proved beyond a shadow of a doubt that the former Disney star is all grown up. And then some. Fans were shocked to see Hannah Montana, America’s ultimate good … [continue reading... ]

August 21, 2013, 9:51 pm

The Duchess, Kim Kardashian, and the New Trends and Mores Around Birth

Originally posted on Forbes.com.

The summer of 2013 has been an especially fertile time for spotting currents and trends related to pregnancy, babies and birth. Two of the planet’s most strongly branded women, at diametrically opposed ends of the cultural spectrum—the reluctantly regal, much-admired commoner turned duchess Kate Middleton and the … [continue reading... ]

August 5, 2013, 11:37 pm

Trends Driving Real-Time Creativity: Radical Transparency, Constant Broadcasting and Blurring Genres

Originally posted on the blog of Havas PR North America.

This is the second in a five-part series about how the news is being redefined by today’s real-time creative culture.

As I wrote in my last post, we’re in the midst of a radical reboot of what news actually is. What constitutes news? Purely objective … [continue reading... ]

August 2, 2013, 10:15 pm

How Creativity Is Being Reshaped by Real Time

Originally posted on the blog of Havas PR North America.

This is the first in a five-part series about how the news is being redefined by today’s real-time creative culture.

Not all that long ago, fiction and nonfiction were two separate takes on how we tell stories. News was news, facts were facts, and creativity barely … [continue reading... ]

May 29, 2013, 12:20 pm

How Using My Brain Has Helped It Heal

Originally posted on the Huffington Post.

As we approached Brain Tumor Awareness Month (it’s every May), I had coincidentally been posting about my own repeated misadventures in and recent return visit to brain tumor land. Some of what I wrote or tweeted about might have sounded a bit crotchety (the stress of … [continue reading... ]

April 11, 2013, 10:54 pm

What CEOs Can Learn from Social Media About Building Their Brands

Originally posted on the blog of Havas PR North America.

Now that social media is clearly a permanent disruption (i.e., here to stay, and making organizations and individuals reinvent themselves if they don’t want to get left behind), it’s worth paying attention to the various ways its precepts can inform professional development, … [continue reading... ]

February 27, 2013, 9:01 am

Would Mindy McCready Have Agreed with Her Final Branding Statements?

Originally posted on Forbes.com.

A colleague of mine recalls a time when a new boss had taken over her department and everyone was anxious. One of his first acts: handing out New York Times obituaries of distinguished people. “Read these,” he said, “and think about what your obituaries would say.”

His gambit worked. The … [continue reading... ]

February 19, 2013, 9:01 am

2013 Will Be Brutal for CEOs

Originally posted on CNBC.com.

I recently came across some survey data that suggests 2013 will be a tough year for CEOs—or, at least, many of them believe that it will be. Now that the economy’s “green shoots” of recovery are starting to bud into potential blossoms, expectations are up in terms of … [continue reading... ]