Then/Now/Next

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
April 11, 2013, 10:54 pm

What CEOs Can Learn from Social Media About Building Their Brands

by Marian in: Social Media | brands

Originally posted on the blog of Havas PR North America.

Now that social media is clearly a permanent disruption (i.e., here to stay, and making organizations and individuals reinvent themselves if they don’t want to get left behind), it’s worth paying attention to the various ways its precepts can inform professional development, … [continue reading... ]

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February 27, 2013, 9:01 am

Would Mindy McCready Have Agreed with Her Final Branding Statements?

by Marian in: Mass Media | Social Media | Trends | brands

Originally posted on Forbes.com.

A colleague of mine recalls a time when a new boss had taken over her department and everyone was anxious. One of his first acts: handing out New York Times obituaries of distinguished people. “Read these,” he said, “and think about what your obituaries would say.”

His gambit worked. The … [continue reading... ]

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February 19, 2013, 9:01 am

2013 Will Be Brutal for CEOs

by Marian in: Social Media | The Economy | brands

Originally posted on CNBC.com.

I recently came across some survey data that suggests 2013 will be a tough year for CEOs—or, at least, many of them believe that it will be. Now that the economy’s “green shoots” of recovery are starting to bud into potential blossoms, expectations are up in terms of … [continue reading... ]

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February 18, 2013, 9:00 am

Finding (Who to Blame for) Nemo

by Marian in: American Life | Insights | Social Media | The Economy | Trends

Originally published on Stamford magazine’s website.

Global warming makes me feel overwhelmed. I’ve been writing about extreme weather and various trends surrounding it—from weather watching in the social media age and our need to feel in control to the global state of discussions about clean water—for so long, but now that I’m living it, I’m tired. … [continue reading... ]

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February 1, 2013, 9:01 am

What Does Lance Armstrong’s Scandal Teach Us About Personal Branding?

by Marian in: Insights | Mass Media | Public Relations | brands

Originally posted on Forbes.com.

Even though Lance Armstrong has been in the news for months—the United States Anti-Doping Agency’s incriminatory report was released in early October, though speculation was raging well before that—he’s really just at the beginning of his problems. From a crisis management and personal branding standpoint, he has a long road … [continue reading... ]

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November 29, 2012, 3:36 pm

Sound of the Year for 2013: Co

by Marian in: Social Media | The Economy | Trends

Originally posted on the Huffington Post.

This is the first in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at … [continue reading... ]

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October 22, 2012, 12:02 pm

Small Is Big: SmugMug, King of Shaves and More

by Marian in: Social Media | Trends | brands | health and wellness | marketing

[Originally posted on Forbes.com.]

The words “business” and “business leader” often conjure up Dow Jones–size companies and the big names who lead them. We’re almost as fascinated by stars of big business as by stars of the big screen. And why not? A recent Forbes article pleading “Bring Back the Celebrity CEO” … [continue reading... ]

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September 24, 2012, 7:00 am

Havas PR: Albert Einstein Plus Steve Jobs

by Marian in: Change | Public Relations | Social Media | Trends | brands | marketing

Originally posted on @havaspr’s flagship blog.

This is the first in a series of posts about the rebirth of our agency as Havas PR North America.

To get those first-day-of-school butterflies as an adult? To reinvent ourselves, pump some fresh air into our lives, show the world a new side that nobody knew we had? Real changes … [continue reading... ]

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July 3, 2012, 11:46 am

Hold the Phone

by Marian in: American Life | Change | Insights | Social Media | Trends

Originally posted on Stamford magazine’s website.

Last Saturday morning, you could say I had a bit of a wake-up call. We sat eating Nova on Fairway bagels with a few weekend guests, our banter made a bit fuzzier by the previous night’s homemade sangria, courtesy of my sister, and icy margaritas from … [continue reading... ]

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June 15, 2012, 11:10 am

Pinning Your Personal Brand on Self-Curation

by Marian in: CSR | Public Relations | Social Media | Youth | brands | marketing

Originally posted on @erwwpr’s flagship blog.

Looking to boost your PBI (personal brand index) and secure that dream job or snag some new clients? Now that we’ve entered an age in which a solid personal brand strategy is as important as a lack of typos on your résumé, the name of the game is no longer … [continue reading... ]

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