Then/Now/Next

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

June 4, 2012, 9:01 am

One-Man (and One-Woman) Brands

Originally posted on @erwwpr’s flagship blog.

What can we learn from people who have created a brilliant Brand Me? In today’s highly curated world of social networking, it’s more important than ever to let your personal brand beacon hit new heights. Your brand can incorporate everything from the hobbies you pursue in off-hours (as if that … [continue reading... ]

July 8, 2011, 12:01 pm

We All Live in Glass Houses

Originally posted on Fuel the Future.

I’m experiencing a bit of social media myopia these days and think I need to adjust my lens. It’s getting blurry out there, isn’t it? In this crazy connected space we’re all playing in, every move we make is watched, followed and interpreted—sometimes without our consent. It’s a fact of … [continue reading... ]

February 14, 2011, 10:35 am

Love in the Time of Connectivity

Originally posted on the Huffington Post.

This is the first in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance.

It’s Valentine’s Day once again, when lonely hearts turn to thoughts of love, … [continue reading... ]

July 9, 2010, 1:30 pm

How Mycasting Is Reshaping Programming and Creation

It’s a truism that hardly bears repeating that technology and the infinite choices it has fostered have turned the old one-to-many communications model on its head. That’s a fact for advertising, where it’s laughable to imagine businesses being able to survive simply by broadcasting their brand messages to captive audiences. It’s a fact for pop … [continue reading... ]

February 5, 2010, 12:20 pm

Why Local Is the New Global

Originally posted on The Huffington Post.

Remember how in the 1990s, everyone was talking about globalization? Protesters railed against the World Trade Organization in Seattle, angry about treatment of Third World workers and homogenization of cultures. Thomas Friedman published The Lexus and the Olive Tree, his best-selling paean to globalization, which argued that wherever Big Macs … [continue reading... ]

January 28, 2010, 11:07 am

Generation Real-Time

Originally posted on The Huffington Post.

A few years ago I was publicly fretting over the arrival of millennials—young people in the generation after X—in the workplace. I described how these new adults would bring with them a sense of entitlement, a need for constant praise, a habit of multitasking to the point of distraction and … [continue reading... ]

December 19, 2009, 10:31 pm

Alone for the Holidays

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Originally posted on eurorscgpr.com.

It’s that time of year again. We’re all supposed to be nothing but joyful, yet magazines, newspapers and blogs are all offering their annual “survival tactics” for coping with holiday angst. This supposedly most wonderful time of the year has somehow become something that must be endured. There’s a great disconnect between … [continue reading... ]

December 17, 2009, 12:14 pm

Obits Go Online

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Originally posted on eurorscgsocial.com.

I’ve been talking for years about how we’re all living online. But as Paul Briand, who writes the “Baby Boomer Examiner” column for Examiner.com, points out, we aren’t just living online but also dying online.

Let me explain. I’m talking about obituaries, and here’s why: A new study from the Medill School of … [continue reading... ]