PR Professional of the Year and so much more… 
Award-winning blogger, brand marketer, public relations executive and social media innovator

As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more
Headstrong
Read Marian's award-winning
four-part series from the Huffington Post about the brain (including creativity, collaboration, the
information onslaught and the new definition of braininess)
here.
|
February 18, 2013, 9:00 am
Originally published on Stamford magazine’s website.
Global warming makes me feel overwhelmed. I’ve been writing about extreme weather and various trends surrounding it—from weather watching in the social media age and our need to feel in control to the global state of discussions about clean water—for so long, but now that I’m living it, I’m tired. … [continue reading... ]
February 15, 2013, 9:01 am
Originally published on Stamford magazine’s website.
As a trendspotter, my eyes tend to be forever focused on the future, but one of my favorite ways to look back is through various linguists’ and lexicographers’ annual words of the year lists. For 2012, the rearview mirrors at the major dictionaries focused on big … [continue reading... ]
January 3, 2013, 9:01 am
[Originally published on Stamford magazine's website.]
Last year, I took the risk of being blackballed by a nation of rabid fans of the pigskin (and more than a few friends of my own) to ask the question: What is the future of football? In light of all the life-threatening injuries and dangerously … [continue reading... ]
May 28, 2012, 4:11 pm
Originally posted in the Danbury (Conn.) News-Times.
Very near to Danbury there lived a true American war hero. His name was Rob J. Lytle Jr., and you may have heard of him when his obituary turned up in local newspapers in 2010.
His widow, Lori-Ann Lytle, who lives in New Milford, broke away from custom when … [continue reading... ]
May 25, 2012, 11:48 am
Originally posted on Stamford magazine’s website.
Dear Alex,
Although I don’t know you, I saw you once on a very sad day almost two years ago, at your dad’s wake. My partner, Jim Diamond, was your dad’s lawyer and friend, and when your dad committed suicide, Jim was very sad because Rob was a good guy who … [continue reading... ]
June 7, 2011, 8:31 pm
Originally posted on the Huffington Post.
There’s a real paradox today in the meaning of the word community. On one hand, we’re building our communities online and forming tribes with like-minded, digital folks who share our likes and dislikes, our restaurant recommendations and, in the case of places like Egypt, our desire for democracy.
But there’s another … [continue reading... ]
October 22, 2010, 9:02 pm
Originally posted on the Huffington Post.
As a marketing and PR professional, I’m a strong advocate of the phrase “Local is the new global.” (I am not, however, a huge fan of the jargon-y term for that idea—”glocal”—even though I used to toss it around promiscuously in the late 1990s.) If you meet me at … [continue reading... ]
October 9, 2010, 3:32 pm
Originally posted on eurorscgpr.com.
Earlier this week, I went back to school and back to a CBI—the ultimate distinction at Euro RSCG Worldwide and ERWW PR. That’s our shorthand for Creative Business Ideas, those big leaps that rewrite a brand’s potential and give it new probabilities. Back in the early days of aspiring to CBIs, we … [continue reading... ]
June 1, 2010, 9:31 am
Originally posted on The Huffington Post.
“You can’t make this stuff up” has become a clichéd refrain in our reality-TV-obsessed, out-to-shock world, but sometimes life is so outrageous that there’s really no other response.
I had one of those moments when I picked up my morning paper on Saturday. The Stamford Advocate’s cover story was about … [continue reading... ]
|
What’s Next?
This year, Marian’s annual trends report is the debut e-book of 120M Books, the publishing arm of Havas PR, where Marian is CEO. Click here to download a copy of What’s Next? What to Expect in 2013 and read about changes coming in categories ranging from Africa and education to alternative economies and your psyche.
Newscrafting and Trendspotting
Marian has observed some clear patterns in our culture over her 20 years of trendspotting. One that she sees now is the new discipline of newscrafting. Read this paper to find out why and how she believes PR should be creating and shaping news for clients.
|