Then/Now/Next

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
March 22, 2013, 9:19 am

Why Are Entrepreneurs Nearly Always Sexier Than CEOs?

by Marian in: Insights | brands | marketing

Originally posted on Forbes.com.

It used to be that receiving a CEO title—and the corner office and tufted-leather sofa that came with it—was the acme of professional success. It was the recognition of a lifetime of hard work, of moving up the ranks, of following the path to its pinnacle. Once you’d … [continue reading... ]

Comments: One comment
March 14, 2013, 9:25 pm

What Having a Brain Tumor Can Do for Your Brand

by Marian in: CSR | Change | Insights | brands | health and wellness

Originally posted on More.com.

For the record, I’m not suggesting that anyone try to give herself a brain tumor. (How would that even be possible? Tape your smartphone to your head? Slather your scalp with parabens?)

But I can’t help thinking about the fact that for a handful of famous, already alluring women, a brain tumor diagnosis … [continue reading... ]

Comments: 2 comments
December 20, 2012, 11:46 pm

The Future of Education: Constant Schooling

by Marian in: Trends | Youth

Originally posted on the Huffington Post.

This is the seventh in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at … [continue reading... ]

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December 11, 2012, 10:12 pm

Economies Go Alternative

by Marian in: Change | The Economy | Trends

Originally posted on the Huffington Post.

This is the fourth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at … [continue reading... ]

Comments: One comment
August 10, 2012, 9:05 am

For Better or for Worse

by Marian in: Insights | Public Relations | Social Media | advertising | marketing

Originally published in longer form on Stamford magazine’s website.

It’s as much a part of today’s office culture as mediocre coffee and birthday cupcakes from the nearest deli—and a whole lot more fun and useful for maintaining sanity. I’m talking about the work spouse, that person who is a sometime confidant, habitual … [continue reading... ]

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June 4, 2010, 8:08 pm

BP’s Branding Backfires

by Marian in: Public Relations | Social Media | marketing

Originally posted on The Huffington Post.

For the past 40-plus days, BP’s devastated oil well has been gushing cautionary tales almost as fast as it’s been spewing oil into the Gulf of Mexico. Executives should have listened to engineers who expressed misgivings about drilling technology. Corners should not have been cut. Regulators should have paid more … [continue reading... ]

Comments: 4 comments
February 16, 2010, 9:15 pm

Rethinking the Presidency

by Marian in: American Life | Politics | Social Media | The Economy

Originally posted on The Huffington Post.

President Obama’s latest poll numbers may be decent—a New York Times/CBS News poll found that he has higher approval ratings than the GOP, and that more Americans blame Congress, George W. Bush and Wall Street for our problems than they do him—but we hoped for better than decent from this … [continue reading... ]

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February 14, 2010, 11:45 am

An Olympic Tragedy

by Marian in: Insights | Social Media

Originally posted on The Huffington Post.

A pall was cast over this year’s Winter Olympics before they even started, when Georgian luger Nodar Kumaritashvili lost control at 88 miles per hour during a training run and flew over a corner at Whistler Sliding Centre. His death, at age 21, was unquestionably a tragedy, as well as … [continue reading... ]

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February 13, 2010, 8:30 pm

The Power of One

by Marian in: Change | Social Media | Youth

Originally posted on The Huffington Post.

There were so many high points of this week’s One Young World summit, which brought nearly 1,000 young people from around the world together in London to address the most challenging issues facing the world today. But if I were asked for one that really stands out, I would say … [continue reading... ]

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February 11, 2010, 12:53 pm

Social Media Emerges as Community Glue

by Marian in: Change | Social Media | Youth

Originally posted on The Huffington Post.

The inaugural One Young World summit that concluded on Wednesday in London wasn’t just a gathering of hundreds of tomorrow’s world leaders. Don’t get me wrong: The energy of the more than 600 delegates from 100-plus countries, the passion of their debates and the progress that their resolutions made toward … [continue reading... ]

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