January 3, 2013, 9:01 am
[Originally published on Stamford magazine's website.]
Last year, I took the risk of being blackballed by a nation of rabid fans of the pigskin (and more than a few friends of my own) to ask the question: What is the future of football? In light of all the life-threatening injuries and dangerously … [continue reading... ]
December 19, 2012, 9:01 am
Originally posted on Forbes.com.
To a certain extent—in this age of marketing ourselves, finding our niches and explaining how our distinctive personal backstories make for unique selling propositions—all our names are brand names. But some have gone above and way beyond.
That’s especially true in the world of fashion, where some of … [continue reading... ]
December 12, 2012, 12:01 pm
Originally published on the blog of the Council of Public Relations Firms.
Great trendspotting creates great consumer marketing campaigns, terrific innovative new products and savvy newscrafting. I know: The most famous brands in the world have hired me over and over for my trendspotting methodology, ensuring that their multimillion-dollar (sometimes billion-dollar) … [continue reading... ]