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Award-winning blogger, brand marketer, public relations executive and social media innovator
As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more
Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here. |
July 14, 2011, 9:43 pm
Originally posted on the Huffington Post. I recently spotted a stat on Ad Age about how today’s millennials (68 percent of them) ask friends for their opinion before they try a restaurant. I’ve done a lot of research on the Y set and know they are very codependent (why do anything solo except perhaps an … [continue reading... ]  Comments: Leave a comment June 2, 2011, 9:02 am
Originally published on the Huffington Post. I just want to say one word to you. Just one word. Value. Okay, that wasn’t exactly how it went. But just as our view of plastics has changed significantly since the era of The Graduate, the American dream of the 1960s—marriage, a family, a house in the suburbs and hopefully … [continue reading... ] Comments: Leave a comment December 3, 2010, 5:00 pm
This is the fifth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. Watch out in 2011 for the return of skin-thickening boot camps to toughen up kids and employees for the rigors of … [continue reading... ] Comments: Leave a comment July 9, 2010, 1:30 pm
It’s a truism that hardly bears repeating that technology and the infinite choices it has fostered have turned the old one-to-many communications model on its head. That’s a fact for advertising, where it’s laughable to imagine businesses being able to survive simply by broadcasting their brand messages to captive audiences. It’s a fact for pop … [continue reading... ] Comments: One comment June 4, 2010, 8:08 pm
Originally posted on The Huffington Post. For the past 40-plus days, BP’s devastated oil well has been gushing cautionary tales almost as fast as it’s been spewing oil into the Gulf of Mexico. Executives should have listened to engineers who expressed misgivings about drilling technology. Corners should not have been cut. Regulators should have paid more … [continue reading... ] Comments: 4 comments May 26, 2010, 3:43 pm
Originally posted on eurorscgpr.com. The European financial headlines have been nothing but bleak: defaults, a $1 trillion bailout, speculation that the euro might disappear, and discontent and strife in countries from Greece to Germany. The news is definitely not good, but the tone of the media messaging might be making it seem even worse. SmartMoney warned investors … [continue reading... ] Comments: Leave a comment February 5, 2010, 12:20 pm
Originally posted on The Huffington Post. Remember how in the 1990s, everyone was talking about globalization? Protesters railed against the World Trade Organization in Seattle, angry about treatment of Third World workers and homogenization of cultures. Thomas Friedman published The Lexus and the Olive Tree, his best-selling paean to globalization, which argued that wherever Big Macs … [continue reading... ] Comments: One comment February 24, 2009, 2:50 pm
 Originally posted on pnintelligentdialogue.com. Since the World As We Knew It morphed from Dalí painting to disaster movie last year, there has been a subdued but detectable undertone to the ever-present anxiety. Though many people contemplate the future with fear and dread, a few are feeling excited. The stress is stimulating them, and I don’t mean government … [continue reading... ] Comments: Leave a comment |
This year, Marian’s annual trends report is the debut e-book of 120M Books, the publishing arm of Havas PR, where Marian is CEO. Click here to download a copy of What’s Next? What to Expect in 2013 and read about changes coming in categories ranging from Africa and education to alternative economies and your psyche. 
Marian has observed some clear patterns in our culture over her 20 years of trendspotting. One that she sees now is the new discipline of newscrafting. Read this paper to find out why and how she believes PR should be creating and shaping news for clients. |
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Copyright © 2013 Marian Salzman - All Rights Reserved 
Parents of Sandy Hook victims unite to call for more focus on school security http://t.co/cEGh2CACdj via @washingtonpost
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