Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

August 12, 2013, 3:12 pm

Trends Driving Real-Time Creativity: The End of Privacy and the New Era of Leaks

Originally posted on the blog of Havas PR North America.

This is the final column in a five-part series about how the news is being redefined by today’s real-time creative culture.

In this series of posts, I’ve looked at the ways radical transparency, constant broadcasting, the new imperative of self-expression, crowdsourcing, and the idea of … [continue reading... ]

August 5, 2013, 11:37 pm

Trends Driving Real-Time Creativity: Radical Transparency, Constant Broadcasting and Blurring Genres

Originally posted on the blog of Havas PR North America.

This is the second in a five-part series about how the news is being redefined by today’s real-time creative culture.

As I wrote in my last post, we’re in the midst of a radical reboot of what news actually is. What constitutes news? Purely objective … [continue reading... ]

August 2, 2013, 10:15 pm

How Creativity Is Being Reshaped by Real Time

Originally posted on the blog of Havas PR North America.

This is the first in a five-part series about how the news is being redefined by today’s real-time creative culture.

Not all that long ago, fiction and nonfiction were two separate takes on how we tell stories. News was news, facts were facts, and creativity barely … [continue reading... ]

April 11, 2013, 10:54 pm

What CEOs Can Learn from Social Media About Building Their Brands

Originally posted on the blog of Havas PR North America.

Now that social media is clearly a permanent disruption (i.e., here to stay, and making organizations and individuals reinvent themselves if they don’t want to get left behind), it’s worth paying attention to the various ways its precepts can inform professional development, … [continue reading... ]

March 18, 2013, 10:55 pm

Branding the Pope

Originally posted on Forbes.com.

I’m writing this just after the conclave of cardinals announced the successor to Pope Benedict XVI, who last month became the first modern-day pontiff to abdicate the throne. They charted some new ground, choosing 76-year-old Argentine Cardinal Jorge Mario Bergoglio, the first non-European to fill the role … [continue reading... ]

March 5, 2013, 9:01 am

The Deal Is Off! What to Learn from the Fall of Groupon CEO Andrew Mason

Originally posted on Forbes.com.

Andrew Mason’s unsurprising ouster from Groupon last week wasn’t entirely about his personal brand. As anyone who has been paying attention knows, the group-discount company has been performing spectacularly badly. Its fourth-quarter earnings report was awful, with a GAAP loss of 12 cents per share—that’s 10 cents more (or … [continue reading... ]

February 27, 2013, 9:01 am

Would Mindy McCready Have Agreed with Her Final Branding Statements?

Originally posted on Forbes.com.

A colleague of mine recalls a time when a new boss had taken over her department and everyone was anxious. One of his first acts: handing out New York Times obituaries of distinguished people. “Read these,” he said, “and think about what your obituaries would say.”

His gambit worked. The … [continue reading... ]

February 19, 2013, 9:01 am

2013 Will Be Brutal for CEOs

Originally posted on CNBC.com.

I recently came across some survey data that suggests 2013 will be a tough year for CEOs—or, at least, many of them believe that it will be. Now that the economy’s “green shoots” of recovery are starting to bud into potential blossoms, expectations are up in terms of … [continue reading... ]

November 13, 2012, 1:21 pm

Is There a Future for the Brand Who Bashes? (Or, What’s Next for Greg Smith?)

Originally posted on Forbes.com.

Greg Smith, the disillusioned Goldman Sachs employee who left the firm in March with a scorched-earth op-ed in The New York Times, is back in the news as his tell-all book hit shelves last week. Whether he really pulled back the curtain on the Goldman brand or he’s just a … [continue reading... ]

November 1, 2012, 9:01 am

When Brands Need a Reboot (Think Lance)

Originally posted on Forbes.com.

It used to be that if you were famous and you screwed up, the path to redemption was clear: Hire an old-school, big-name publicist to keep yourself out of the news for a while, then orchestrate a high-profile comeback (think a self-deprecating turn on “Saturday Night Live”) to … [continue reading... ]