Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

January 13, 2014, 9:28 am

Here’s Looking at You/Me/We in 2014

Originally posted on Forbes.com.

What strikes you most about movies and TV shows from just a few years back? For me: the phones. Until about five years ago, most people had flip phones (mine was a T-Mobile special, very age-inappropriate, but it worked) and used them only occasionally, just for just talking … [continue reading... ]

August 9, 2013, 9:01 am

Trends Driving Real-Time Creativity: Video Redefining the Rules

Originally posted on the blog of Havas PR North America.

This is the fourth in a five-part series about how the news is being redefined by today’s real-time creative culture.

I’ve been exploring the ways in which news and infotainment have been undergoing a massive reboot, with all their contours, definitions and formats changing. … [continue reading... ]

December 20, 2012, 11:46 pm

The Future of Education: Constant Schooling

Originally posted on the Huffington Post.

This is the seventh in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at … [continue reading... ]

November 1, 2012, 9:01 am

When Brands Need a Reboot (Think Lance)

Originally posted on Forbes.com.

It used to be that if you were famous and you screwed up, the path to redemption was clear: Hire an old-school, big-name publicist to keep yourself out of the news for a while, then orchestrate a high-profile comeback (think a self-deprecating turn on “Saturday Night Live”) to … [continue reading... ]

May 2, 2012, 9:01 am

The Value of Creativity

Originally posted on @erwwpr’s flagship blog.

As a PR professional, I know how crucial creativity is to success in business today. As a socially networked person (is there anybody out there who isn’t?), I’ve watched as network friends draw something, write something or video something. As a trendspotter, I’ve read at length Richard Florida’s thoughts on … [continue reading... ]

July 14, 2011, 9:43 pm

On Thumbs-upmanship

Originally posted on the Huffington Post.

I recently spotted a stat on Ad Age about how today’s millennials (68 percent of them) ask friends for their opinion before they try a restaurant.

I’ve done a lot of research on the Y set and know they are very codependent (why do anything solo except perhaps an … [continue reading... ]

April 19, 2011, 10:16 am

Is Mark Zuckerberg Today’s Country Joe?

Originally posted on Euro RSCG Worldwide’s Prosumer Report microsite.

In recent months, Euro RSCG has commented on how the revolution is not just being televised, but tweeted about, updated on Facebook, and uploaded to YouTube. In our trends preview for 2011, I touched on the new face of anger and how most … [continue reading... ]

January 17, 2011, 9:01 am

Too Much, Too Soon

Originally posted on eurorscgpr.com.

In the wake of so much bad news 24/7, most of us cheered up a bit at Ted Williams’ rags-to-riches story. We all know the details: After a viral hit YouTube video, the golden-throated homeless man in Columbus, Ohio, became a guest on all the best couches (“Today,” “Late Night with Jimmy … [continue reading... ]

December 1, 2010, 5:00 pm

Net Gain

This is the third in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter.

There’s a loss-of-faith crisis, and it’s as movement-ready as the one that led Jerry Rubin to pen the Yippie manifesto in 1968. That … [continue reading... ]