It’s a truism that hardly bears repeating that technology and the infinite choices it has fostered have turned the old one-to-many communications model on its head. That’s a fact for advertising, where it’s laughable to imagine businesses being able to survive simply by broadcasting their brand messages to captive audiences. It’s a fact for pop [...]
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June 4, 2010, 8:08 pm
Originally posted on The Huffington Post. For the past 40-plus days, BP’s devastated oil well has been gushing cautionary tales almost as fast as it’s been spewing oil into the Gulf of Mexico. Executives should have listened to engineers who expressed misgivings about drilling technology. Corners should not have been cut. Regulators should have paid more [...]  Comments: 4 comments June 1, 2010, 9:31 am
Originally posted on huffingtonpost.com. “You can’t make this stuff up” has become a clichéd refrain in our reality-TV-obsessed, out-to-shock world, but sometimes life is so outrageous that there’s really no other response. I had one of those moments when I picked up my morning paper on Saturday. The Stamford Advocate’s cover story was about a Stamford [...] Comments: Leave a comment May 12, 2010, 7:59 pm
Originally posted on The Huffington Post. Would it be an exaggeration to say teenagers are running popular culture? We don’t think so. And, if anything, we’re willing to up the bet. Take a look at teenagers today—their habits, their purchasing power, their mastery of media—and momentarily suspend your belief in the stereotypes or hollow assumptions about [...] Comments: 2 comments April 13, 2010, 2:30 pm
There’s no bigger question in the world of the social Web than what’s going on with privacy. Is it over? Can it be saved? Is it worth fighting for? Facebook made headlines around the world a few months ago when it changed (weakened) its privacy protections and founder Mark Zuckerberg said the age of privacy is [...] Comments: Leave a comment April 3, 2010, 9:34 am
Originally posted on eurorscgpr.com. I’m very proud that Euro PR counts Wyclef Jean and his nongovernmental organization, Yéle Haiti, among our clients. I’ve been fortunate to work with him on ongoing communications and when he addressed the delegates at the One Young World conference in London in February. As both a collaborator and an observer, I’m [...] Comments: Leave a comment March 31, 2010, 1:53 pm
Originally posted on eurorscgpr.com/blog. It’s hard to find a bigger believer than me in the advances of the digital revolution and the power of the social Web. I was conducting online market research in the ’90s, and one of my early clients was America Online. More recently, Euro RSCG Worldwide PR has helped clients use Twitter [...] Comments: Leave a comment March 23, 2010, 1:54 pm
Originally posted on eurorscgpr.com/blog. If you google “teenage rebellion,” you get a gazillion sites that explain how to cope with, prevent or quash it. You even get advice about how to medicate it—a couple of years ago, bloggers began talking about “oppositional defiant disorder,” though most of the response to that diagnosis was highly critical. What seems [...] Comments: Leave a comment March 20, 2010, 4:21 pm
Late last week, I got the sad news that a former colleague of mine had died. Fred Rubin, whom I was fortunate enough to work with at Chiat\Day and JWT, passed away last Friday afternoon. My heart goes out to his family and to everyone who was touched by this great thinker who always did [...] Comments: One comment March 4, 2010, 6:20 pm
Originally posted on The Huffington Post. Corporate social responsibility looks a whole lot different now than it did a few years ago. Back then, the emphasis was on responsibility—look at all the good things we’re doing!—and on corporate, since so much of its DNA was based on business practices and funded by corporate largess. Lavish one-off [...] Comments: 2 comments |
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