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August 22, 2010, 11:59 pm
Originally posted on the Huffington Post. When Wyclef Jean hired my agency about six months ago, I knew that our mission would be to help him pursue his mission: tirelessly working toward Haiti’s recovery. I and my team were to take care of the details so Wyclef could look to the bigger picture—that of making [...]  Comments: Leave a comment July 9, 2010, 1:30 pm
It’s a truism that hardly bears repeating that technology and the infinite choices it has fostered have turned the old one-to-many communications model on its head. That’s a fact for advertising, where it’s laughable to imagine businesses being able to survive simply by broadcasting their brand messages to captive audiences. It’s a fact for pop [...] Comments: One comment June 1, 2010, 9:31 am
Originally posted on huffingtonpost.com. “You can’t make this stuff up” has become a clichéd refrain in our reality-TV-obsessed, out-to-shock world, but sometimes life is so outrageous that there’s really no other response. I had one of those moments when I picked up my morning paper on Saturday. The Stamford Advocate’s cover story was about a Stamford [...] Comments: Leave a comment May 26, 2010, 3:43 pm
Originally posted on eurorscgpr.com/blog. The European financial headlines have been nothing but bleak: defaults, a $1 trillion bailout, speculation that the euro might disappear, and discontent and strife in countries from Greece to Germany. The news is definitely not good, but the tone of the media messaging might be making it seem even worse. SmartMoney warned investors [...] Comments: Leave a comment May 12, 2010, 7:59 pm
Originally posted on The Huffington Post. Would it be an exaggeration to say teenagers are running popular culture? We don’t think so. And, if anything, we’re willing to up the bet. Take a look at teenagers today—their habits, their purchasing power, their mastery of media—and momentarily suspend your belief in the stereotypes or hollow assumptions about [...] Comments: 2 comments April 15, 2010, 4:38 pm
Originally posted on The Huffington Post. “Keep the younger generation in the state, provide jobs for the population, send the illegal immigrants back to their countries. We need jobs to provide services to our citizens. With jobs, we can also sustain our present level of living, keep our roads in good repair. Stop the politics. Most [...] Comments: Leave a comment February 8, 2010, 12:35 pm
Originally posted on The Huffington Post. With the inaugural One Young World summit kicking off this week in London (my company, Euro RSCG Worldwide, organized it), my thoughts have been focused on the biggest trends among 20-somethings, an increasingly powerful group. In one of my earlier posts, I explained why adults born after 1980 are the [...] Comments: Leave a comment February 3, 2010, 12:05 pm
Originally posted on The Huffington Post. The opinions of young adults—which today have solidified into values—are not to be ignored. Not only are people in their 20s powerful voices within their communities, but they’re also consumers. These first adults of the millennial generation (roughly, the people born between 1981 and 2000) are bellwethers for a group [...] Comments: Leave a comment January 20, 2010, 11:03 am
Originally posted on eurorscgpr.com/blog. A few weeks ago, The Independent published an interview with me under the headline “Local Will Be the New Global.” I told their reporter that I read several print newspapers on my morning commute, including my hometown paper, the Stamford Advocate. I read it partly for the restaurant reviews and advertising, things [...] Comments: Leave a comment |
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Copyright © 2010 Marian Salzman - All Rights Reserved |
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Bash, Bash and More Bash
Originally posted on eurorscgpr.com/blog.
I’ve been watching the trend of mobmedia for some time now—it’s one of my top 10 trends for 2010—but it really hit home for me last week. I got a vicious, hateful (hate being the operative word) phone call, possibly from someone I know. I’ve done a number of TV appearances in [...]