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May 12, 2010, 7:59 pm
Originally posted on The Huffington Post. Would it be an exaggeration to say teenagers are running popular culture? We don’t think so. And, if anything, we’re willing to up the bet. Take a look at teenagers today—their habits, their purchasing power, their mastery of media—and momentarily suspend your belief in the stereotypes or hollow assumptions about [...]  Comments: 2 comments March 23, 2010, 1:54 pm
Originally posted on eurorscgpr.com/blog. If you google “teenage rebellion,” you get a gazillion sites that explain how to cope with, prevent or quash it. You even get advice about how to medicate it—a couple of years ago, bloggers began talking about “oppositional defiant disorder,” though most of the response to that diagnosis was highly critical. What seems [...] Comments: Leave a comment February 13, 2010, 8:30 pm
Originally posted on The Huffington Post. There were so many high points of this week’s One Young World summit, which brought nearly 1,000 young people from around the world together in London to address the most challenging issues facing the world today. But if I were asked for one that really stands out, I would say [...] Comments: Leave a comment February 11, 2010, 8:38 pm
Originally posted on The Huffington Post. The inaugural One Young World summit under way this week in London is a next-generation Davos: a gathering of hundreds of future leaders from the world’s 192 countries. All under age 30, they’re bringing youthful energy, passion, optimism and creativity to the most challenging issues facing people around the globe [...] Comments: Leave a comment February 11, 2010, 12:53 pm
Originally posted on The Huffington Post. The inaugural One Young World summit that concluded on Wednesday in London wasn’t just a gathering of hundreds of tomorrow’s world leaders. Don’t get me wrong: The energy of the more than 600 delegates from 100-plus countries, the passion of their debates and the progress that their resolutions made toward [...] Comments: Leave a comment February 8, 2010, 12:35 pm
Originally posted on The Huffington Post. With the inaugural One Young World summit kicking off this week in London (my company, Euro RSCG Worldwide, organized it), my thoughts have been focused on the biggest trends among 20-somethings, an increasingly powerful group. In one of my earlier posts, I explained why adults born after 1980 are the [...] Comments: Leave a comment February 3, 2010, 12:05 pm
Originally posted on The Huffington Post. The opinions of young adults—which today have solidified into values—are not to be ignored. Not only are people in their 20s powerful voices within their communities, but they’re also consumers. These first adults of the millennial generation (roughly, the people born between 1981 and 2000) are bellwethers for a group [...] Comments: Leave a comment January 30, 2010, 11:55 am
Originally posted on The Huffington Post. Every generation assumes it has been handed the world’s problems because the one that preceded it didn’t quite master the agenda. In the rebellious 1960s, the baby boomers demonstrated noisily against established powers and ideas. But in the case of today’s energetic and engaged 20-somethings—the Real-Time Generation—I think assuming responsibility [...] Comments: Leave a comment January 28, 2010, 11:07 am
Originally posted on The Huffington Post. A few years ago I was publicly fretting over the arrival of millennials—young people in the generation after X—in the workplace. I described how these new adults would bring with them a sense of entitlement, a need for constant praise, a habit of multitasking to the point of distraction and [...] Comments: Leave a comment January 27, 2010, 12:55 pm
Originally posted on eurorscgpr.com/blog. “Multinational corporations have too much power.” It’s a meme that has been around since the Vietnam era, when bra-burning, festival-going hippies chanted about the evil deeds of “the corporations.” Today, however, it’s no radical fringe expressing the view, and it’s no simplistic view they’re expressing. In the newly released Global Youth Study, 64 [...] Comments: One comment |
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