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July 19, 2010, 10:53 pm
Originally posted on eurorscgpr.com/blog. I’ve been spotting trends for almost two decades. Trends are hard to figure and harder to tease out. Doing it right means tracking people, social momentum, brands, economies, companies—all in constant motion. But trends also mean business, especially for people in PR; we’ve got to be in and of the culture if [...]  Comments: Leave a comment July 9, 2010, 1:30 pm
It’s a truism that hardly bears repeating that technology and the infinite choices it has fostered have turned the old one-to-many communications model on its head. That’s a fact for advertising, where it’s laughable to imagine businesses being able to survive simply by broadcasting their brand messages to captive audiences. It’s a fact for pop [...] Comments: One comment June 23, 2010, 9:12 pm
Originally posted on The Huffington Post. I don’t need to tell you that the world has seen its share of change lately. We used to embrace change and make it happen (which entails pretty much everything before Sept. 11, 2001). Then we watched it from the sidelines (the Iraq and Afghanistan wars, the various financial crises), [...] Comments: Leave a comment May 28, 2010, 1:41 pm
Originally posted on eurorscgpr.com/blog. Lately I’ve been encountering more and more gestures that feel anti-consumer. The worst offenders include, unsurprisingly, the airlines. Anyone who has been on a plane in the past decade knows that flying isn’t what it used to be, but recently it seems as if it has turned into nothing less than a [...] Comments: 3 comments May 12, 2010, 7:59 pm
Originally posted on The Huffington Post. Would it be an exaggeration to say teenagers are running popular culture? We don’t think so. And, if anything, we’re willing to up the bet. Take a look at teenagers today—their habits, their purchasing power, their mastery of media—and momentarily suspend your belief in the stereotypes or hollow assumptions about [...] Comments: 2 comments April 15, 2010, 4:38 pm
Originally posted on The Huffington Post. “Keep the younger generation in the state, provide jobs for the population, send the illegal immigrants back to their countries. We need jobs to provide services to our citizens. With jobs, we can also sustain our present level of living, keep our roads in good repair. Stop the politics. Most [...] Comments: Leave a comment April 5, 2010, 10:20 pm
Originally posted on The Huffington Post. Ten years ago, I predicted that blue would be the new green. When I released my annual trends forecast for 2000, I pointed to the power of Millennium Blue. I meant it figuratively—our concern with all things environmental would morph into heightened awareness about the world’s water supply (and, sure [...] Comments: 4 comments March 1, 2010, 11:56 am
Originally posted on eurorscgpr.com/blog. I recently contributed to Fashion Futures 2025, a forward-thinking project that I’m excited about. The initiative, which launched last week, was a call to arms for companies across the global fashion industry to plan for a sustainable future, taking into account the environment and the living conditions of their customers, suppliers and [...] Comments: One comment February 8, 2010, 12:35 pm
Originally posted on The Huffington Post. With the inaugural One Young World summit kicking off this week in London (my company, Euro RSCG Worldwide, organized it), my thoughts have been focused on the biggest trends among 20-somethings, an increasingly powerful group. In one of my earlier posts, I explained why adults born after 1980 are the [...] Comments: Leave a comment |
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Copyright © 2010 Marian Salzman - All Rights Reserved |
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Bash, Bash and More Bash
Originally posted on eurorscgpr.com/blog.
I’ve been watching the trend of mobmedia for some time now—it’s one of my top 10 trends for 2010—but it really hit home for me last week. I got a vicious, hateful (hate being the operative word) phone call, possibly from someone I know. I’ve done a number of TV appearances in [...]