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August 22, 2010, 11:59 pm
Originally posted on the Huffington Post. When Wyclef Jean hired my agency about six months ago, I knew that our mission would be to help him pursue his mission: tirelessly working toward Haiti’s recovery. I and my team were to take care of the details so Wyclef could look to the bigger picture—that of making [...]  Comments: Leave a comment July 9, 2010, 1:30 pm
It’s a truism that hardly bears repeating that technology and the infinite choices it has fostered have turned the old one-to-many communications model on its head. That’s a fact for advertising, where it’s laughable to imagine businesses being able to survive simply by broadcasting their brand messages to captive audiences. It’s a fact for pop [...] Comments: One comment June 23, 2010, 9:12 pm
Originally posted on The Huffington Post. I don’t need to tell you that the world has seen its share of change lately. We used to embrace change and make it happen (which entails pretty much everything before Sept. 11, 2001). Then we watched it from the sidelines (the Iraq and Afghanistan wars, the various financial crises), [...] Comments: Leave a comment June 4, 2010, 8:08 pm
Originally posted on The Huffington Post. For the past 40-plus days, BP’s devastated oil well has been gushing cautionary tales almost as fast as it’s been spewing oil into the Gulf of Mexico. Executives should have listened to engineers who expressed misgivings about drilling technology. Corners should not have been cut. Regulators should have paid more [...] Comments: 4 comments May 24, 2010, 10:35 pm
Originally posted on eurorscgpr.com/blog. When I attended the Connecticut Democratic State Convention last week, two major things struck me. The first is the degree to which politicians and political organizers are using the same analogies as marketers—everyone is going grassroots. Just as those of us in the communications business are striving to create homegrown movements [...] Comments: One comment May 12, 2010, 7:59 pm
Originally posted on The Huffington Post. Would it be an exaggeration to say teenagers are running popular culture? We don’t think so. And, if anything, we’re willing to up the bet. Take a look at teenagers today—their habits, their purchasing power, their mastery of media—and momentarily suspend your belief in the stereotypes or hollow assumptions about [...] Comments: 2 comments May 10, 2010, 11:22 pm
Originally posted on eurorscgpr.com. New York Times tech columnist David Pogue just wrote a compelling column about a “convenient, mysterious service from cable companies”: free Wi-Fi hot spots for subscribers. Companies including Cablevision, Comcast and Time Warner have been creating free hot spots for their customers—and each other’s customers—in New York, New Jersey and Connecticut. Cablevision customers, [...] Comments: One comment April 13, 2010, 2:30 pm
There’s no bigger question in the world of the social Web than what’s going on with privacy. Is it over? Can it be saved? Is it worth fighting for? Facebook made headlines around the world a few months ago when it changed (weakened) its privacy protections and founder Mark Zuckerberg said the age of privacy is [...] Comments: Leave a comment March 31, 2010, 1:53 pm
Originally posted on eurorscgpr.com/blog. It’s hard to find a bigger believer than me in the advances of the digital revolution and the power of the social Web. I was conducting online market research in the ’90s, and one of my early clients was America Online. More recently, Euro RSCG Worldwide PR has helped clients use Twitter [...] Comments: Leave a comment March 1, 2010, 11:56 am
Originally posted on eurorscgpr.com/blog. I recently contributed to Fashion Futures 2025, a forward-thinking project that I’m excited about. The initiative, which launched last week, was a call to arms for companies across the global fashion industry to plan for a sustainable future, taking into account the environment and the living conditions of their customers, suppliers and [...] Comments: One comment |
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Copyright © 2010 Marian Salzman - All Rights Reserved |
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