Reviews
“Her most controversial statement was that ‘populist is the new elitist.’ However, it was actually her focus on a luxury client’s desire to feel a sense of community while he/she travels engaged the audience’s attention the most.” —Luxury Travel Advisor
“Last week I was at a conference and heard Marian Salzman speak. Marian’s a futurist who studies trends in social media and technology and how it affects the world we live in. One of the most provocative ideas she suggested was centered on the Kindle. She admitted when it was first released she thought it was a technology that would stick around for a few years and fizzle out. Now, with the high adoption rate of the Kindle and introduction of the iPad, she believes it could revolutionize education.” —Ervin & Smith Marketing to Women
“Salzman’s presentation was extremely topical and focused on how recent economic troubles affect consumer habits and how this will progress over the coming weeks and years. She discussed the shift away from conspicuous consumption toward a ‘less is more’ philosophy. She identified the need for marketers to ‘reignite desire’ for their brand or product as consumers continue to cut back and incorporate environmentalism into their decision-making around spending.” —Capitol Communicator
“Now [Salzman] sees the trend of ‘radical transparency.’ At a large media conference in London, where all the other speakers were obsessed with ‘monetization’ (making money from the Web), Salzman spoke of how the Bebo generation are happy for their lives to be transparent, and think that anything not put in the public domain is a shameful ‘secret.’ ” —The Irish Times
“According to trendspotter and OIA Rendezvous keynote speaker Marian Salzman, the only businesses in which she would consider investing right now are soup and camping. Her reasoning is that Americans will be looking to escape the long-term economic turmoil and constant barrage of the media by returning to low-cost, simple activities that involve the entire family.” —Outdoor Industry Association WebNews
“Globalization + technology = forces that will shape your work life. Trendspotter and futurist Marian Salzman will bring that message today to the sixth annual Women’s Lyceum at Overland Park Convention Center.” —Kansas City Star
