On Camera
Marian talks trends like hyperlocalization and the rise of teenagents in many appearances, including on “Good Morning America” and in spots with news personalities like Al Roker. June 2010
Sound bite: “Virtuality and reality have really blended together for younger people. They don’t really understand what we mean when we talk about seeing or talking to someone because they can see and talk with their fingers and via computer mediation.”
The highlights of Euro RSCG Worldwide PR’s many hits include pickups by such high-profile hosts as Ellen DeGeneres and Rachael Ray, as well as Marian’s expert trendspotting. June 2010
Sound bite: “Local is the new global. We’re going to all really invest in our communities. It’s going to start with school communities around children. It’s going to start with social causes.”
Marian discusses the buying power of teen girls and living digitally with “New York Daily News” anchor Chuck Scarborough. May 2010
Sound bite: “You might have 500, 600, 700 friends if you’re in high school. You might have a thousand followers. It’s a completely different way of life. You collect people.”
Today’s teen girls make up the ultimate “trend-spreading” demographic, one that relies heavily on close relationships with other teen girls, which Marian calls a sisterhood, and on staying in touch technologically. March 2010
Sound bite: “The teenage girl market is probably the most interesting market to me out there.… These are people who are not speaking with their mouth so much as their fingers. They’re not listening so much with their ears as with their eyes, and therefore they’re seeing and hearing very, very different kinds of things.”
What is the new normal? And what is it in the public relations business? Find out from internationally recognized trendsetter Marian. Plus thoughts on the economy and on Euro RSCG Worldwide PR. January 2010
Sound bite: “The new normal is 24/7/365, people working around the clock in real time. For PR, it’s a wonderful new normal—as soon as we recognize we’re not going to get any sleep. And even if you’re going to get to sleep, you’re going to have a colleague that you’re going to be job-sharing with and mind-sharing with, file-sharing with, because it’s going to be about delivering in real time against business objectives.”
Society will no longer tolerate exploitation of children in the media, Marian tells FOX 61 “Morning Show” (Hartford, Conn.). January 2010
Sound bite: “Finally we have really come to the place where we know what really is bad parenting. We thought that David Letterman showed us what was bad husbandry, but now Tiger Woods brought us to a new level. But the Balloon Boy really convinced us that you cannot exploit your children to that level.”
“Good Morning America” asks Marian for expert advice on how the wonder of social prediction works. January 2010
Sound bite: “The number one lesson is don’t get very specific. By feeling obliged to go very specific, you run the risk that it’s not really a prediction but an attempt to be very directional.”
On CNBC’s “Power Lunch,” Marian talks about marketing trends for 2010, especially social media. December 2009
Sound bite: “Social media is going to be the way that we’re going to lead people one on one to connect with the brands, the products, the new information, and they’re going to lead each one of us to whatever we’re going to be interested in. It’s not going to be ‘paid’ anymore, it’s going to be ‘persuade.’ ”
Marian chats with Al Roker on “Wake Up with Al” about what Tiger Woods, child reality TV and social media mean for 2010.December 2009
Sound bite: “I think parenting is going to be the last domain—we’re going to be tolerant of a lot of sins, but not the sin of bad parenting.”
From credit scores to women in social media to Sunday brunch: Marian tells Connecticut’s WTNH-TV where our culture is going. December 2009
Sound bite: “The whole idea of managing your credit was bound to the fact that real estate was going to keep appreciating. But guess what? The economy fell from underneath us. Even if you pay your prime mortgage every month, your debt-to-credit ratio has fallen apart. So we’ve just kind of shrugged our shoulders and said, ‘You know what, our credit score is not our identities.’ ”
Marian talks to the “Today” show about how the recession changed people’s values. Spring 2009
Sound bite: “We don’t want to run around showing off that we have great things. We want to show off that we have great friends, that we have great times, great giggles.”
On CNN, Marian tells viewers how businesses can benefit from using Twitter. Spring 2009
Sound bite: “You can build an extraordinary knowledge base without any regard to time or place or geography, and you can spend no money. There’s absolutely no constraint based on the size of your company. You can be a small business in Alaska or a large business in Moscow and you can compete equally. It’s all based on brainpower.”
On CNBC, Marian says we live more in real time, so change rules our lives. Spring 2009
Sound bite: “There’s a real sense of no-need-to-look-backwards because it’s all about change, how quickly we’re going to change, what we’re going to embrace in change—a real sense that I can just delete, cut, paste and start again.” [Watch video here.]
Marian discusses social media and the economy with King5 Morning News in Seattle. Spring 2009
Sound bite: “A lot of us are living our lives in parallel universes. We’re living our real lives, and then we’re going onto Facebook and onto Twitter and we’re managing multiple sets of friendships that we’re staying in touch with by broadcasting what we’re doing in our real lives and sharing them with people who might be geographically far away but emotionally close to us.”
Marian discusses love, connectivity and economy on Valentine’s Day with CNN. February 2009
Sound bite: “People are going to re-embrace romantic relationships. For single people, there are more opportunities through all the new forms of connectivity to hook up than ever before. But people are also just more pragmatic and are going to make the best of what they have.”
Change over the last three decades has been momentous, Marian tells viewers of CBS News. February 2009
Sound bite: “Marketers realized that the big profit was in constantly trading up. The first car you bought was about getting the next car. The first credit card you got was about trading up to the next level of credit card membership. The first house you bought was never going to be the house you were going to stay in.” [Watch video here.]
On “CNN American Morning,” Marian says it’s time for a global reboot. December 2008
Sound bite: “The whole country needs to be rebooted. At a bigger level, the World Economic Forum has met and said that we need to reboot everything.”
On “60 Minutes,” Marian talks with Morley Safer about managing millennials in the workplace. Fall 2007
Sound bite: “These young people will tell you what time their yoga class is, and the day’s work will be organized around the fact that they have this commitment. So you actually envy them. How wonderful it is to be young and have your priorities so clear. Flipside of it is how awful it is to be managing the extension, sort of, of the teenage babysitting pool.” [Watch video here.]
Marian weighs in on the new social trend of life coaching on CBS News. Summer 2007
Sound bite: “Time is the ultimate currency. So I can buy people to give me more time for myself. But there’s something else going on: It’s the desire that we’ve got to keep unlocking our next potential.” [Watch video here.]
Marian discusses film, business, change and trends with Cannes Fringe. June 2007 (Cannes Lions)
Sound bite: “With ROI and all those conversations, while they’re headache-inducing, it’s also imperative that when we’re spending clients’ money, we’re making the greatest impact on sales and on profits.” [Watch video here.]
Marian spots the trend of Muslim consumer power and discusses the topic with NY1. Spring 2007
Sound bite: “It’s a very, very engaged consumer population, but it’s not a consumer population that shops exactly the way your average, everyday American shops. So we really need to understand the differences.” [Watch video here.]
