2009 Profiles
“From Meltdown to Mobs, the Changing Shape of Things to Come,” Yorkshire Post, Dec. 29, 2009
Excerpt: “Predicting trends is not an exact science. However, for the last 15 years, Marian Salzman has earned something of a reputation for having her finger on the pulse long before anyone else.… With the last 12 months having shaken the foundations of everything we took for granted and with many people still facing an uncertain future as the New Year dawns, Marian knows that this year her thoughts on the year ahead will be more eagerly anticipated than normal.”
“Norwalk Exec Twitters Back to PR Firm,” The Stamford-Norwalk Advocate, Oct. 1, 2009
Excerpt: “ ‘I’m digitally addicted. I’m walking around with two [BlackBerrys]. I read my newspapers online, and I read a lot of blogs,’ said Salzman, 50, who contends that being tech-savvy keeps her young…. Recognizing Salzman’s reliance on social media, David Jones, global chief executive officer of Havas Worldwide and Euro RSCG, used it heavily to lure her to the company. ‘I tease him that it was the first time I was ever romanced for a job with Twitter and text messaging,’ Salzman said.… Salzman and Jones worked closely together in her previous time at Euro RSCG. ‘She was one of our real stars, generating valuable strategic insights for clients and uncovering trends that captured worldwide interest,’ he said in a statement.”
“Trend Spotter,” American Way, May 15, 2009
Excerpt: “Salzman, a Brown University graduate and a Harvard University–trained expert on sociology, business and emerging media, is a brain-tumor survivor and philanthropist who has built an ascendant career out of sensing the dramatic winds of change from the earliest gentle breezes.”
“30 Years of Tragedies and Triumphs,” “Sunday Morning,” Feb. 1, 2009
Excerpt: “ ‘Thirty years ago I was probably sitting in a dorm room, trying to figure out how to make my IBM Selectric correct the paper I was typing,’ said Marian Salzman, the chief trendspotter for the Porter Novelli Public Relations Agency. ‘And today, I’m figuring out how to Twitter off my BlackBerry while I’m using my second BlackBerry to place a conference call.’…Salzman says the past 30 years have not only brought us advances in phones, computers and other technology, but also in science: the Hubble space telescope, awareness of global warming, cloning (remember Dolly the sheep?), decoding of the human genome and many medical breakthroughs.”
