Senior Vice President, Global Communications, Philip Morris International
The New Megatrends: Seeing Clearly In The Age Of Disruption
In her new book, Marian Salzman predicts how the collision of tribalism, climate change, and new technologies will shape the culture and commerce of the next two decades—a must-read guide for business leaders, entrepreneurs, and anyone looking for an edge in our chaotic times.
In this interview, Marian addresses the rise of hate and exclusion—twin tenets of modern culture that are sowing discord and hampering progress. She encourages viewers to move beyond hate by engaging in constructive dialogue, seeking to understand opponents’ perspectives, and embracing science and objective fact. Demonization has yet to solve a single problem.
In this white paper by Philip Morris International, Marian and her team explore the roots of the current rise in hate and division, its negative impacts, and the role of social media. Leveraging insights from a new international survey, the paper discusses what individuals and organizations can do to address exclusion and replace confrontation with collaboration.
“Over the past 35 years, Salzman has become one of the world’s most powerful social trend predictors. … Every year Salzman releases her highly influential Annual Trends report, treated like a bible by companies worldwide.”—DailyMail.com.
Marian Salzman, senior vice president, global communications at Philip Morris International (PMI), has been named one of the world’s top five trendspotters and is among the most-awarded public relations executives. In recent years, she has been listed in PRWeek’s Global Power Book and as a PR News Top Woman in PR.
The New Megatrends: Seeing Clearly in the Age of Disruption
A pioneering global trend forecaster predicts how the collision of tribalism, climate change, and new technologies will shape the culture and commerce of the next two decades—a must-read guide for business leaders, entrepreneurs, and anyone looking for an edge in our chaotic times.