Marian Salzman

For Successful Businesses, Failure Is Not an Option—It’s a Requirement

February 14, 2017June 13, 2019 / in: advertising, American Life, baby boomers, brands, Change, Education, marketing, Mass Media, Politics, Public Relations, Social Media, Youth

Originally posted on CityAM.com. Urgent memo to executives everywhere: please stop saying things like “failure is not an option.”

5 Generations in the Workplace (and Why We Need Them All)

February 13, 2017June 25, 2019 / in: American Life, baby boomers, Insights, Trends, Youth

Originally posted on Entrepreneur. Every night, I turn on the news and hear how we are more divided than ever. But, when …

65 Is the New 30? Caitlyn Jenner and Late-Life Reinventions

June 15, 2015 / in: baby boomers, marketing, Mass Media

Originally posted on Forbes.com. Ever since Caitlyn Jenner made her grand debut on the cover of Vanity Fair, the Internet …

How Brands Can Translate Support for the Troops This Memorial Day

May 22, 2014 / in: advertising, American Life, baby boomers, brands, CSR, marketing, Youth

Originally posted on Forbes.com. After a long, hard winter, we’re all especially looking forward to Memorial Day this weekend. Let’s …

The End of Stuff Envy

May 14, 2014 / in: baby boomers, brands, Change, The Economy, Trends, Youth

Originally posted on Forbes.com. “Shop till you drop.” “He who dies with the most toys wins.” “Greed is good.” Those …

Trends to Expect in 2014 … and Beyond

January 9, 2014 / in: American Life, baby boomers, Change, health and wellness, The Economy, Trends, Youth

Originally published by the Stamford Advocate. Age is more than the proverbial number today, and for trends we’ll see in …

Forget Orchid; Green Is My Color for an Entrepreneurial 2014

January 8, 2014 / in: baby boomers, Insights, Trends

Originally posted on the Huffington Post. Some days I have blue eyes; other days they are green. On New Year’s …

What Will Branding Look Like In 2014?

December 30, 2013 / in: American Life, baby boomers, brands, CSR, health and wellness, The Economy, Trends, Youth

Originally posted on Forbes.com. Among the trends that will reshape the U.S. and the world in 2014 and beyond—including guilt …

We’ll All Be Having a Hacking New Year

December 23, 2013 / in: American Life, baby boomers, Change, health and wellness, Insights, The Economy, Trends, Youth

Originally posted on the Huffington Post. Even after two decades of successfully forecasting spot-on international trends for consumers and corporations, …

MARIAN SALZMAN