Marian Salzman

A globally recognized Communicator

Senior Vice President, Global Communications Philip Morris International
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Politics

Marian Salzman - A globally recognized Trendspotter

How Agility Can Help Nashville’s Growing Pains

March 31, 2017June 14, 2019 / in: American Life, Change, Education, health and wellness, Insights, marketing, multicultural, Politics, Public Relations, Social Media, The Economy, Trends, Youth

Originally posted on Tennessean.com.  Nashville has seen a dizzying explosion in population and reputation. That has pros and cons.

Marian Salzman - A globally recognized Trendspotter

For Successful Businesses, Failure Is Not an Option—It’s a Requirement

February 14, 2017June 13, 2019 / in: advertising, American Life, baby boomers, brands, Change, Education, marketing, Mass Media, Politics, Public Relations, Social Media, Youth

Originally posted on CityAM.com. Urgent memo to executives everywhere: please stop saying things like “failure is not an option.”

Marian Salzman - A globally recognized Trendspotter

Trump Trend: Is Twitter the New Reality TV?

February 13, 2017July 1, 2019 / in: advertising, American Life, Insights, marketing, Mass Media, Politics, Public Relations, Social Media, Trends, Youth

Originally posted on Medium.com. Whether you see it as the weaponization of tweets or the modernization of the bully pulpit, …

Marian Salzman - A globally recognized Trendspotter

Soap Star in Terrorist Social Media Sex Conspiracy Scandal

January 17, 2017June 14, 2019 / in: advertising, Education, Insights, marketing, Mass Media, Politics, Public Relations, Social Media, Trends, Youth

Originally posted on Campaign US. You’re a discerning reader of a serious newspaper, so the spoof headline of this article …

Marian Salzman - A globally recognized Trendspotter

Tech Treasures and Trends Found at CES 2017

January 9, 2017June 14, 2019 / in: brands, Change, Education, health and wellness, Insights, marketing, Politics, Public Relations, Social Media, The Economy, Trends

Originally posted on CommPro. With the Consumer Electronics Show (CES) just starting in Las Vegas, my trendspotting alarm is blaring. …

Marian Salzman - A globally recognized Trendspotter

7 Global Trends That Will Affect You Personally in 2017

December 30, 2016June 14, 2019 / in: advertising, brands, Change, health and wellness, Insights, marketing, Politics, Public Relations, Trends

Originally posted on The Huffington Post. Our trend predictions for 2017 may be the most personal to date—personal as in …

Marian Salzman - A globally recognized Trendspotter

Now That We’re All Uneasy, Let’s Get Cozy—and Other Trends for 2017

December 28, 2016June 14, 2019 / in: American Life, brands, health and wellness, Insights, marketing, Politics, Trends, Youth

Originally posted on Forbes.com. Trends are a little like epidemics. They happen only when large numbers of people are in …

Marian Salzman - A globally recognized Trendspotter

From Brainerd to Brexit: Local Just Got Real

December 7, 2016June 14, 2019 / in: brands, marketing, Politics

Originally posted on The Huffington Post. A few weeks ago, most people probably hadn’t heard of Michigan’s Macomb County, the …

Marian Salzman - A globally recognized Trendspotter

Oranger Than Fiction: The Night the Bubble Burst

November 15, 2016June 13, 2019 / in: Change, Education, marketing, Politics

Originally posted on PRWeek. I’d like to hope that of all the bubbles Donald Trump burst on election night, the …

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MARIAN SALZMAN
SENIOR VICE PRESIDENT, GLOBAL COMMUNICATIONS PHILIP MORRIS INTERNATIONAL
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