Marian Salzman

A globally recognized Changemaker

Senior Vice President, Global Communications Philip Morris International
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Havas PR

Crafting the News, with an Eye on the Future

April 15, 2015 / in: brands, health and wellness, Mass Media, multicultural, Public Relations, Trends

Originally posted on PRWeek.com. Everybody in PR today is so preoccupied with social media strategy and digital platforms that it …

Action/2015: The Importance of 15

February 2, 2015 / in: multicultural, Youth

Originally posted on the Huffington Post. Over the past few years, we’ve heard a lot about the new rules that …

From the General Election to Big Data: Eight Marketing Trends for 2015

January 12, 2015 / in: brands, marketing, Mass Media, Politics, Trends

Originally posted by The Guardian. As every new year approaches, trendspotters go into hyperdrive. We look for what I like …

Big Data, Ubertrend: Some Trends to Watch Out For in Marketing

January 9, 2015 / in: advertising, brands, marketing, Trends

Originally posted by The Economic Times. As we start the countdown toward another new year, trendspotters like me go into …

What to Expect from PR in 2015

January 5, 2015 / in: marketing, Politics, Public Relations, Social Media, Trends, Youth

Originally posted on the Holmes Report. As we do at this time every year, my colleagues at Havas PR and …

What to Expect in Connecticut in 2015

January 1, 2015 / in: The Economy, Trends, Youth

Originally posted by The Stamford Advocate. When most of us have been busy decorating, cooking and shopping for the holidays, …

A Trendspotter’s Virtual Notepad: 2015’s Products, Business Models and Apps

December 30, 2014 / in: Social Media, Trends

Originally posted on Forbes.com. I just finished my year-end trendspotting flurry, and with extreme help from my colleagues at Havas …

Next Year in Marketing, PR and Buzz Generation

December 19, 2014 / in: advertising, brands, marketing, Mass Media, Public Relations, Trends, Youth

Originally posted on Forbes.com. [This is the fifth in a series of six posts about trend sightings for 2015 and …

#GivingTuesday: A Dedicated Day of Giving

November 10, 2014 / in: CSR, Social Media, The Economy

Originally posted on the Holmes Report. Wading through all the Christmas displays while trying to find Halloween treats, I have …

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MARIAN SALZMAN
SENIOR VICE PRESIDENT, GLOBAL COMMUNICATIONS PHILIP MORRIS INTERNATIONAL
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