From the General Election to Big Data: Eight Marketing Trends for 2015 January 12, 2015 / in: brands, marketing, Mass Media, Politics, Trends Originally posted by The Guardian. As every new year approaches, trendspotters go into hyperdrive. We look for what I like … Read more
Big Data, Ubertrend: Some Trends to Watch Out For in Marketing January 9, 2015 / in: advertising, brands, marketing, Trends Originally posted by The Economic Times. As we start the countdown toward another new year, trendspotters like me go into … Read more
Why Trendspotting Still Matters: The Power of Looking Forward December 12, 2014 / in: Change, The Economy, Trends Originally posted on the Huffington Post. It’s year-end trend report time among professional trendspotters, a time to prognosticate about what’s … Read more
Now and Next: Trending Topics for Today and 2015 December 10, 2014 / in: American Life, marketing, Trends Originally posted on PRWeek.com. It is that time of year again, when I, like dozens of other trendspotters, compile my … Read more