Marian Salzman

A globally recognized Trendspotter

Senior Vice President, Global Communications Philip Morris International
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Prosumer

Why We’re Living in Hashtag Nation—and What It Means for Brands

October 6, 2014 / in: American Life, brands, marketing, Social Media, Trends, Youth

Originally posted on Havas Worldwide’s Prosumer Report blog. Does anyone even need to say anymore that the old communications rulebook …

Who Wins in the Honesty Game? Almost Everyone

September 5, 2014 / in: American Life, brands, marketing, Social Media, Trends, Youth

Originally posted on Forbes.com. I’ve been thinking and writing a lot lately about the new American centers of cool—smaller cities …

The End of Stuff Envy

May 14, 2014 / in: baby boomers, brands, Change, The Economy, Trends, Youth

Originally posted on Forbes.com. “Shop till you drop.” “He who dies with the most toys wins.” “Greed is good.” Those …

Is Mark Zuckerberg Today’s Country Joe?

April 19, 2011 / in: American Life, baby boomers, Change, Politics, Social Media, Trends, Youth

Originally posted on Euro RSCG Worldwide’s Prosumer Report microsite. In recent months, Euro RSCG has commented on how the revolution …

MARIAN SALZMAN
SENIOR VICE PRESIDENT, GLOBAL COMMUNICATIONS PHILIP MORRIS INTERNATIONAL
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