“Loquacious and personable, Salzman is an attractive blonde with attractive smarts…. While she quails at being thought of as some sort of Xena of zeitgeist, a sexy sociologist probing at our inner workings, the Connecticut resident has undoubtedly placed a finger on the country’s collective pulse.” —American Way
Named one of the world’s top five trendspotters, Marian Salzman has created numerous successful consumer campaigns, the most famous of which are launching the metrosexual to create a marketplace for SAB Miller’s Peroni, Pepsi’s “It’s Like This,” and “It’s America Online.” Marian co-founded Cyberdialogue—the world’s first online market research company—in 1992 and has managed thousands of other trendspotters around the globe for two decades.
Since she took over at Havas PR North America in late 2009, where she is now CEO, the agency has become one of the most awarded of its size in the U.S. in innovation, digital prowess, media relations, cause and other areas. She was just named to PRWeek’s Power List 2014 and is its current (and inaugural) Global Agency Professional of the Year. Marian was also listed on The Holmes Report’s inaugural In2 Innovator 25 in 2013 and Business Insider’s 25 Most Powerful People in PR in 2012.
Marian lectures worldwide on various topics, from trends to personal branding to gender and generational differences among consumers. In the past year, that has ranged from speaking on innovation at Arizona State University and newscrafting at Brown, her alma mater, to talking about the future of reputation in Brazil and to PR executives in Poland about CEOs and PR in the age of social media.
In addition to her closely watched and widely reported-on annual trends forecast, plus 15 books she has authored or co-authored, Marian currently blogs for the Huffington Post, Forbes.com and CNBC, plus various company blogs, among others. Her four-part series on the brain for HuffPost won a 2011 Bronze SABRE for Speech or Bylined Article and an honorable mention from the PR News Platinum PR Awards.
In 2012, Marian was a PR juror for the CLIO Awards, part of the international PR jury at the Cannes Lions International Festival of Creativity, and one of the final judges to select candidates for Venture for America, a program for future entrepreneurs modeled after Teach for America. She now sits on that organization’s board of directors, in addition to the board of the Bob Woodruff Foundation.