“Well before the U.S. woke up to the need to engage more closely with the wider world, Salzman was perfecting the art, scanning thousands of media sources, doing hands-on observation, conducting research studies and collating insights from a network of trendspotters she’s built up across the world.”
Marian writes almost as much as she reads and is the author or co-author of 18 books on topics ranging from current affairs to the youth market and the commercial workplace. Her trendspotting books are must-reads for management professionals.
Most of these titles are available for purchase on Marian’s Amazon page:
Agile PR: Expert Messaging in a Hyper-Connected, Always-On World
What’s Next?: What to Expect in 2013
(120M Books, 2012)
Next Now: Trends for the Future
(Palgrave Macmillan, 2006)
The Future of Men: The Rise of the Ubersexual and What He Means for Marketing Today
(Palgrave Macmillan, 2005)
Buzz: Harness the Power of Influence and Create Demand
Next: Trends for the Near Future
(U.S. edition; Overlook, 1999)
Marian also wrote a branded book for MasterCard on credit for new grads and contributed a chapter to
Gen BuY: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail (Jossey-Bass, 2009).