Books

“Well before the U.S. woke up to the need to engage more closely with the wider world, Salzman was perfecting the art, scanning thousands of media sources, doing hands-on observation, conducting research studies and collating insights from a network of trendspotters she’s built up across the world.”

Marian Salzman - A globally recognized Trendspotter

Marian writes almost as much as she reads and is the author or co-author of 17 books on topics ranging from current affairs to the youth market and the commercial workplace. Her trendspotting books are must-reads for management professionals.

Most of these titles are available for purchase on Marian’s Amazon page:

Marian Salzman - A globally recognized Trendspotter

Next Now: Trends for the Future 
(Palgrave Macmillan, 2006)
ISBN-13: 978-0230600010

Marian Salzman - A globally recognized Trendspotter

Buzz: Harness the Power of Influence and Create Demand 
(Wiley, 2003)
ISBN-13: 978-0471273455

Marian Salzman - A globally recognized Trendspotter

Next: Trends for the Near Future 
(U.S. edition; Overlook, 1999)

Marian Salzman - A globally recognized Trendspotter

Face2Face in Cyberspace: Found on the Hard Drive of the Internet Yankee (Addison-Wesley Nederlands, 1998)

Marian Salzman - A globally recognized Trendspotter

Next: Trends for the Near Future
(Dutch edition; Anthos, 1997)

Marian Salzman - A globally recognized Trendspotter

Going to the Net:
A Girl’s Guide to Cyberspace
(Avon, 1996)

Marian Salzman - A globally recognized Trendspotter

Online Homework Helper
(Avon, 1995)

Marian Salzman - A globally recognized Trendspotter

150 Ways Teens Can Make a Difference 
(Peterson’s, 1991)

Marian also wrote a branded book for MasterCard on credit for new grads and contributed a chapter to
Gen BuY: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail (Jossey-Bass, 2009).