“Well before the U.S. woke up to the need to engage more closely with the wider world, Salzman was perfecting the art, scanning thousands of media sources, doing hands-on observation, conducting research studies and collating insights from a network of trendspotters she’s built up across the world.”


Marian writes almost as much as she reads and is the author or co-author of 18 books on topics ranging from current affairs to the youth market and the commercial workplace. Her trendspotting books are must-reads for management professionals.

Most of these titles are available for purchase on Marian’s Amazon page:


Next Now: Trends for the Future 
(Palgrave Macmillan, 2006)
ISBN-13: 978-0230600010


Next: Trends for the Near Future 
(U.S. edition; Overlook, 1999)

Marian also wrote a branded book for MasterCard on credit for new grads and contributed a chapter to
Gen BuY: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail (Jossey-Bass, 2009).