In the latest edition of her annual trends report, Marian reveals two dozen trends she expects to shape our world in the coming year and beyond. The red thread that runs through them is a global push for sanity, solace, and solutions. Faced with heightened existential threats on several fronts, unfettered chaos and disruption, and an almost incomprehensible level of technological change, the world’s peoples have had enough. In 2024, we’ll attempt to claw back some measure of control.

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The New Megatrends: Seeing Clearly In The Age Of Disruption

In her new book, Marian Salzman predicts how the collision of tribalism, climate change, and new technologies will shape the culture and commerce of the next two decades—a must-read guide for business leaders, entrepreneurs, and anyone looking for an edge in our chaotic times.

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Embrace dialogue

In this interview, Marian addresses the rise of hate and exclusion—twin tenets of modern culture that are sowing discord and hampering progress. She encourages viewers to move beyond hate by engaging in constructive dialogue, seeking to understand opponents’ perspectives, and embracing science and objective fact. Demonization has yet to solve a single problem.

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Fifth Estate white paper

In this white paper by Philip Morris International, Marian and her team explore a new power gaining strength across the world—the Fifth Estate—and how organizations can leverage it to drive meaningful action on the most critical issues facing society.

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Marian In The News

“Over the past 35 years, Salzman has become one of the world’s most powerful social trend predictors. … Every year Salzman releases her highly influential Annual Trends report, treated like a bible by companies worldwide.”— .

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Meet Marian

Marian Salzman, senior vice president, global communications at Philip Morris International (PMI), has been named one of the world ’s top five trendspotters and is among the most-awarded public relations executives. In recent years, she has been listed in PRWeek ’s Global Power Book and as a PR News Top Woman in PR.

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