22 TRENDS FOR 2022

December 2021

Will 2022 be 2021 redux? Or will we be able to apply some of the lessons learned to devise a better path forward?

Marian shares her sightings on emerging trends that will shape how things play out in 2022 and beyond.

Embrace dialogue

In this interview, Marian addresses the rise of hate and exclusion—twin tenets of modern culture that are sowing discord and hampering progress. She encourages viewers to move beyond hate by engaging in constructive dialogue, seeking to understand opponents’ perspectives, and embracing science and objective fact. Demonization has yet to solve a single problem.

Watch The Interview
Hate is in the air

In this white paper by Philip Morris International, Marian and her team explore the roots of the current rise in hate and division, its negative impacts, and the role of social media. Leveraging insights from a new international survey, the paper discusses what individuals and organizations can do to address exclusion and replace confrontation with collaboration.

Download The Publication
Navigating the Next Horizon

In “Life Next: How Our World Could Change Post-Pandemic,” she examines macro and micro shifts that have begun to take shape since March 2020—from new rules for business to changes in how we communicate and configure our homes.

Watch The Video
Marian In The News

“Over the past 35 years, Salzman has become one of the world’s most powerful social trend predictors. … Every year Salzman releases her highly influential Annual Trends report, treated like a bible by companies worldwide. On her 2020 list, alongside global conflict, the end of civility and eco disaster (all worryingly depressing), there’s one bright spark—the rise of the ‘age proud’ movement.” —

See Media Excerpts

Top Articles

Meet Marian

Marian Salzman, senior vice president, global communications at Philip Morris International (PMI), has been named one of the world’s top five trendspotters and is among the most-awarded public relations executives. In recent years, she has been listed in PRWeek’s Global Power Book and as a PR News Top Woman in PR.

Read Biography

Marian On Camera


Marian for Forbes and Medium

Marian for