Marian Salzman - A globally recognized Trendspotter
Stepping Up During COVID-19

Greetings from my isolation outpost to yours. A few thoughts as we enter a second month of social distancing—or longer for those in some parts of the world:

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Marian Salzman - A globally recognized Trendspotter
20 Trends for 2020

December 2019

Following a year made frantic by chaos and existential angst, 2020 will be all about ways to inject control, calm, and clarity into a world that can seem to be spinning out of control. In her annual report, Marian explores trends that will emerge or grow in the new year, from our obsession with physical touch and our love-hate relationships with our smart devices to our efforts to protect ourselves from dangers ranging from air pollution and traffic congestion to cybercriminals.

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Marian Salzman - A globally recognized Trendspotter
A trusted source in international media, including Forbes, Financial Times, ‘60 Minutes,’ ‘Good Morning America,’ BBC, and more

Marian is an expert communicator in the “Age of Rage.” She equips businesses to navigate a global landscape that is increasingly polarized and politically sensitive, offering both smart protective strategies and trends insights that allow companies to envision their optimal futures—and get there ahead of competitors.

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Marian Salzman - A globally recognized Trendspotter
MARIAN IN THE NEWS

“Over the past 35 years, Salzman has become one of the world’s most powerful social trend predictors. … Every year Salzman releases her highly influential Annual Trends report, treated like a bible by companies worldwide. On her 2019 list, alongside global conflict, the end of civility and eco disaster (all worryingly depressing), there’s one bright spark—the rise of the ‘age proud’ movement.” —DailyMail.com.

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Top Articles

She brought the concept of the ‘metrosexual’ to the mainstream

She brought the concept of the ‘metrosexual’ to the mainstream

Marian Salzman - A globally recognized Trendspotter
A Woman in a Man’s World: Marian Salzman from PMI

A Woman in a Man’s World: Marian Salzman from PMI

Marian Salzman - A globally recognized Trendspotter
Solid Advice For Finding A Job In A Suddenly Shaky World

Solid Advice For Finding A Job In A Suddenly Shaky World

Marian Salzman - A globally recognized Trendspotter

Meet Marian

Marian Salzman, senior vice president, global communications at Philip Morris International (PMI), has been named one of the world’s top five trendspotters and is among the most-awarded public relations executives. In recent years, she has been listed in PRWeek’s Global Power Book and as a PR News Top Woman in PR.

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Marian On Camera

Marian Salzman - A globally recognized Trendspotter
Marian Salzman - A globally recognized Trendspotter
Marian Salzman - A globally recognized Trendspotter

Marian for Forbes and Medium

Marian for

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Marian Salzman - A globally recognized Trendspotter

Home On The (Long) Range

As we move from lockdown to a (for most of us) slow and highly tentative return to the outside world, I thought it worthwhile to revisit the topic and consider how the pandemic is likely to shift our relationship with and use of our homes in coming years.

Marian Salzman - A globally recognized Trendspotter

The Future Shines Bright For Collectives

Taking into account our now hyperconnected society, the impact of remote work environments, and what we’ve learned about health and humanity, what will small businesses of the future look like?

Marian Salzman - A globally recognized Trendspotter

Co-Creating Our Future

“We before me.” It’s not a novel concept. Long before the COVID-19 crisis, we saw it shape societal and political movements, drive consumer choice, and define brands—think Vetements, the French “design collective,” or the rise of the sharing economy.