Marian Salzman

Zoomsday Predictions | Trends for 2021

November 2020

Is 2020 over yet? We have all experienced some lousy years, but this one has upended our lives and tested us in ways we would never have imagined a year ago.

In her annual trends report, Marian explores 11 sightings that promise to influence our life choices and behaviors as we progress into what will ultimately become our next normal. Coming off the “great pause” of the pandemic of 2020, we will be zooming in on our local communities, scrambling long-held notions of time and space, devising ways to reclaim “real” estate from the virtual realm, and making peace with uncertainty. Resilience and adaptation will be the order of the day—and year.

MARIAN IN THE NEWS

“Over the past 35 years, Salzman has become one of the world’s most powerful social trend predictors. … Every year Salzman releases her highly influential Annual Trends report, treated like a bible by companies worldwide. On her 2020 list, alongside global conflict, the end of civility and eco disaster (all worryingly depressing), there’s one bright spark—the rise of the ‘age proud’ movement.” —DailyMail.com.

Stepping Up During COVID-19

Greetings from my isolation outpost to yours. A few thoughts as we enter a second month of social distancing—or longer for those in some parts of the world:

A trusted source in international media, including Forbes, Financial Times, ‘60 Minutes,’ ‘Good Morning America,’ BBC, and more

Marian is an expert communicator in the “Age of Rage.” She equips businesses to navigate a global landscape that is increasingly polarized and politically sensitive, offering both smart protective strategies and trends insights that allow companies to envision their optimal futures—and get there ahead of competitors.

Meet Marian

Marian Salzman, senior vice president, global communications at Philip Morris International (PMI), has been named one of the world’s top five trendspotters and is among the most-awarded public relations executives. In recent years, she has been listed in PRWeek’s Global Power Book and as a PR News Top Woman in PR.