Blog

Trendspotting didn’t disappear; it became a crowd sport.

There comes a moment when you realize people haven’t heard you—or maybe they simply didn’t believe you—when you said your trendspotting days were over.

REMEMBERING THE BEFORE TIMES

There seems to be a ten-year itch built into the human brain. We don’t remember reality; we remember the vibes.

EXPOSURE TRUMPS TRUTH

We’re living inside what psychologists call the illusory truth effect: repetition masquerading as verification.

PERSONAL BRANDING ACROSS THE AGES

The risk of personal branding isn’t starting too young; it’s mistaking early applause for identity and locking yourself into a performance before curiosity has finished its job.

PAIN + GAIN: WELCOME TO AI

AI is less about machines getting smarter and more about humans getting more honest.

TREND FOR 2026: FREEDOM

In 2026, freedom will become more than an ideal; it will be a practical discipline and a personal KPI—measured in attention reclaimed, obligations reduced, and options expanded.

ALL HAIL ALLOPHILIA

Allophilia is how real progress sneaks in—through proximity, humor, shared playlists, borrowed phrases, and the slow realization that “different” is often just “not yet familiar.”

DESIGNING LIVES

Fashion designers don’t just dress us—they design the way we move through the world.

FROM TRENDSPOTTING TO SENSE-MAKING

Thirty years of predicting what comes next is long enough to learn an uncomfortable truth: The future is not the only thing that changes. So do we.

CREATOR ECONOMY 101

What does a university owe students entering a field whose tools may be obsolete before they turn 30?