2016 Print/Online

Also see Marian’s blog posts on LinkedIn.


Marian Salzman - A globally recognized Trendspotter

“Trendspotter Marian Salzman’s Top Predictions for 2017,”
Parade, Dec. 30, 2016

With razor-sharp discernment and uncanny intuition, Marian has been giving us unlikely, yet amazingly accurate predictions about “what’s next” for over two decades.


Marian Salzman - A globally recognized Trendspotter

“7 Global Trends That Will Affect You Personally in 2017,”
The Huffington Post, Dec. 29, 2016

Our trend predictions for 2017 may be the most personal to date—personal as in very much pertaining to you. While the trends are global, they will be felt locally, as the overall blowback from a year of turbulent winds hits many of us smack in the face. So while marketers mine our annual trends for insights about how to sell products in ways that will tap into your psyche, you may want to see which of these actually are getting into your head and way of life, impacting your everyday, your workplace, your kids and the people you care about.


Marian Salzman - A globally recognized Trendspotter

“Now That We’re All Uneasy, Let’s Get Cozy… And Other Trends for 2017,”
Forbes, Dec. 28, 2016

Trends are a little like epidemics. They happen only when large numbers of people are in close contact and things are changing fast—the way they are now. As major upheavals like the Brexit vote and the U.S. election hurtle us all toward a 2017 that could define 2016 as the year of “you ain’t seen nothin’ yet,” we will see several trends that serve as the catalysts of or the commentary on the unintended consequences of major events.


Marian Salzman - A globally recognized Trendspotter

“2017 Forecast: More Anger, More Confusion and More Coconut Flour,”
iNews, Dec. 25, 2016

But if that seems a little consumer-focused, here are some insights from Marian, who takes charge of their annual gaze into the crystal ball. She has been right more often than some of her peers.


Marian Salzman - A globally recognized Trendspotter

“Jane Austin: Why This Slick Bank Ad from Russia Is Industry’s Worst in 2016,”
More About Advertising, Dec. 23, 2016

A backlash against feminism has already started and is predicted to get worse in 2017, as Marian states in Havas PR’s annual trends report, “Blowback to the Future: The Trends That Will Shape 2017.”


Marian Salzman - A globally recognized Trendspotter

“Jane Austin: Why This Slick Bank Ad from Russia Is Industry’s Worst in 2016,”
More About Advertising, Dec. 23, 2016
A backlash against feminism has already started and is predicted to get worse in 2017, as Marian states in Havas PR’s annual trends report, “Blowback to the Future: The Trends That Will Shape 2017.”



Marian Salzman - A globally recognized Trendspotter

“Why Privacy, Gender and Simplicity Will Be on Consumers’ Minds in 2017: A Look at Havas PR’s Annual Trend Predictions,”
Adweek, Dec. 21, 2016

Good riddance, 2016. For many of us, it was 12 long months full of bad news, fake news and surreal news, the most controversial election anyone can remember, plus too many other  highlights and lowlights to mention.


Marian Salzman - A globally recognized Trendspotter

“Observer’s PR Power 50 Firms for 2016 and Insights for the Future,”
Everything PR, Dec. 20, 2016

At the bottom of this article is a chart created from the list of 2016’s Top U.S. PR firms according to the Observer. The chart lists the basic statistics of each of the agencies. But there are also some of the thoughts and observations that were listed in the article for you to ponder


Marian Salzman - A globally recognized Trendspotter

Salzman Signs Off at Havas for Philip Morris Int’l,”
O’Dwyer’s PR News, April 13, 2018

Marian Salzman, who headed Havas PR North America since 2009, is moving to Switzerland for the senior VP-communications post at Philip Morris International.  A non-smoker, Salzman was attracted to PMI because of its commitment to shift factories from producing cigarettes to smoke-free alternatives.


Marian Salzman - A globally recognized Trendspotter

Marian Salzman Exits Havas PR for Philip Morris International,”
MM&M, April 13, 2018

Havas PR North America CEO Marian Salzman is leaving the agency to join tobacco giant Philip Morris International as SVP of communications. Salzman will relocate to Switzerland for the newly created role at the end of the month. She will report to the company’s CEO, Andre Calantzopoulos.


Marian Salzman - A globally recognized Trendspotter

Havas PR CEO Marian Salzman Leaving for Philip Morris SVP Role,”
The Holmes Report, April 13, 2018

Havas PR North America’s CEO Marian Salzman is leaving the agency world at the end of this month to lead communications for Philip Morris International.


Marian Salzman - A globally recognized Trendspotter

Marian Salzman Exits Havas PR for Philip Morris International,”
PR Week, April 12, 2018

Havas PR North America CEO Marian Salzman is leaving the agency to join tobacco giant Philip Morris International as SVP of communications.  Salzman will relocate to Switzerland for the newly created role at the end of the month. She will report to the company’s CEO, André Calantzopoulos.