Marian Salzman

A globally recognized Communicator

Senior Vice President, Global Communications Philip Morris International
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Marian Salzman - A globally recognized Trendspotter

Soap Star in Terrorist Social Media Sex Conspiracy Scandal

January 17, 2017June 14, 2019 / in: advertising, Education, Insights, marketing, Mass Media, Politics, Public Relations, Social Media, Trends, Youth

Originally posted on Campaign US. You’re a discerning reader of a serious newspaper, so the spoof headline of this article …

The Best Places for You and Your Brand to Be Seen

February 12, 2016 / in: brands

Originally posted on Forbes.com. For all the massive growth in the power of digital and virtual, face time still matters. …

Why Sharing Is a Female Thing

November 23, 2015 / in: The Economy, Trends

Originally posted on Forbes.com. Social scientists have long been proving that at least a couple of stereotypes about women are …

Six Degrees of PR Generations

November 17, 2015 / in: Mass Media, Public Relations, Youth

Originally posted by The Holmes Report. There’s no getting around it: Millennials are digital natives and the rest of us …

Big Data, Ubertrend: Some Trends to Watch Out For in Marketing

January 9, 2015 / in: advertising, brands, marketing, Trends

Originally posted by The Economic Times. As we start the countdown toward another new year, trendspotters like me go into …

Next Year in Marketing, PR and Buzz Generation

December 19, 2014 / in: advertising, brands, marketing, Mass Media, Public Relations, Trends, Youth

Originally posted on Forbes.com. [This is the fifth in a series of six posts about trend sightings for 2015 and …

Why We’re Living in Hashtag Nation—and What It Means for Brands

October 6, 2014 / in: American Life, brands, marketing, Social Media, Trends, Youth

Originally posted on Havas Worldwide’s Prosumer Report blog. Does anyone even need to say anymore that the old communications rulebook …

Why People Rule the World in 2014

July 18, 2014 / in: Change, Insights, Social Media, Trends

Originally posted on the Huffington Post. “For the first time in a long time, people are running the world.” That …

Graduates: Live Your Life, Not What Your Parents Want for You

May 29, 2014 / in: Change, Insights, Trends, Youth

Originally published by the Stamford Advocate. Working on the Apple account in 1997, I had become one of the youngest …

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MARIAN SALZMAN
SENIOR VICE PRESIDENT, GLOBAL COMMUNICATIONS PHILIP MORRIS INTERNATIONAL
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