THE MAGIC OF TRENDSPOTTING
Trendspotting is not just about predicting the next big thing; it’s about reading the room, connecting the dots, and staying five steps ahead.
THREE DECADES OF TRENDSIGHTINGS
How has it been three decades since I released my first annual trends report in 1994?
FROM HEALTHCARE TO LIFECARE
Healthcare is no longer a distinct realm overseen by professionals. It’s infused throughout our lives, and the person in charge isn’t a doctor or care team but the individual.
THE COMPLEXITY OF TIME
Maybe it’s because we’re hurtling into a new year. Or perhaps it’s that I spent countless hours poring over 29 years of my trends reports as I prepared the 30th and final edition. Whatever the cause, time weighs heavily on my mind these days.
COLOR AS CULTURAL DECODER
There’s a lot more to color than hues, tints, and saturation. Pantone recently revealed its color of the year for 2025: Mocha Mousse.
FIVE LESSONS FROM BURN BOOK
Kara Swisher’s Burn Book is a masterful dive into the early days of new media and the digital frontier, brimming with sharp insights and unforgettable stories.
ARE WE ALL POISED TO BECOME CRE.AI.TORS?
One of the emerging shifts I spotlight in my annual trends report is our changing relationship with generative artificial intelligence—in particular, its application as a tool to boost human creativity.
THE ALLURE OF SLOW FAME
If Andy Warhol were alive today, his quip about us all enjoying 15 minutes of fame might need amending. These days, his metaphorical quarter hour seems like an eternity—five minutes is closer to the standard runtime for viral notoriety before the public’s attention is drawn to the next new thing.
Anyone OK Out There?
There’s so much soul-suffocating stuff happening in the world that it’s sometimes easy to overlook the good. In this piece, I share my initial impressions of my return to the States—and why we have reason for hope.
A Recipe for Staying Energized Over the Long Haul
Being named to Ragan Communications and PR Daily’s Hall of Fame prompted a bit of introspection regarding how I have managed to retain my enthusiasm for communications into what is now my fifth (!) decade in the business. Here, I share my thoughts.